ITC was consolidated on August 24, under the name Imperial Tobacco Company of India Limited. The name of the Company was. ITM Executive MBA, Batch 13B, Term 1, Subject: Concepts of MarketingBCG Matrix of ITC Ltd. V Main Sources: ITC Portal (www. BCG Matrix of ITC. and became a Division of the Company. Chennai). The Company now stands rechristened ‘ITC Limited’. Hotels. Education and.

Author: Vudobei Grosida
Country: Canada
Language: English (Spanish)
Genre: History
Published (Last): 22 May 2008
Pages: 253
PDF File Size: 17.4 Mb
ePub File Size: 16.81 Mb
ISBN: 354-1-12877-603-9
Downloads: 47733
Price: Free* [*Free Regsitration Required]
Uploader: Faejin

General macro environment 2.

BCG Matrix of ITC | | BCG Matrix Analysis

Growth rate of an industry and the market share of a respective business relative to the largest competitor ltc in the industry are taken as the basis for the classifications, for that reason, BCG Matrix is also called as Growth-Share Matrix. So these question marks can turn into cash cows. Learn the BCG Matrix of Samsung and understand different business units which fall under different quadrants.

E-Choupal is a transformational strategy. If you wish to download it, please recommend it to your friends in any social system. Stars matrixx the cash lt without bounds. Learn the BCG Matrix of Nestle and understand different business units which fall under different quadrants. Contribution to the triple bottom line- Economic, Environment and social capital. About project SlidePlayer Terms of Service. Retrieved Octobarfrom www. Linkage between market share and profitability is questionable.

irc Dogs are generally low piece of the overall industry players in stable develop markets. As a result, companies are interested to invest in developing these units further to gain a larger market share and attain a stronger position in the market.


Registration Forgot your password? These business units or products are cash traps and therefore are not seen as a useful source of earning.

Embracing difficult and challenging corporate strategy. Leave a Reply Cancel reply Your email address will not be published. Share amtrix are a little bit lower. Your email address will not be published.

BCG Matrix of ITC

Strategic forays into emerging high growth markets. To make this website work, bc log user data and share it with processors. These are low growth or low market share products and have very few chances of showing any growth. Distinctive Competencies, Competitive Advantage, and Profitability. Due to this market circumstance, it is important to put noteworthy entireties of cash into stars.

Decreasing market share due to new entrants to mahrix market and the introduction of new ayurvedic products and their growing demand are the main reasons that these business units have become Question Marks.

Products which are market leaders in their specific industry and their industry is not expected to see any major growth in the future are considered as Cash Cows. It includes rating items as indicated by their relative piece of the pie and market development rate, and plotting them on these tomahawks on a dissipate chart. The stars of ITC are paper board and packaging, Agri business and hotels. Packaging board — No.

It is at present headed by Mr. There are products that formulate a part of the industry that is still in the phase of development, yet the organization has not been able to create a significant position in that industry.

They have a high relative piece of the overall industry, in a quickly developing commercial center. Strong brand building capability will be tested. The small market share obtained by the organization makes the future outlook for the product uncertain, therefore investing in such domains is seen as a mtarix decision. Since the product is not expected to bring in any significant capital, future investment is seen lts a wastage of company resources, which could be invested in a Question mark or Star category instead.


To use this website, you must agree to our Privacy Policyincluding cookie policy. Enter your email address: ITC InfoTech is a specific worldwide full administration innovation arrangements supplier, drove by Business and Technology Consulting. Strictly private and confidential. Question marks are additionally infrequently alluded to as the issue youngster.

Introduction to Strategic Management Successfully formulate and implement value-creating strategy Based on sustainable competitive advantage To earn. Commonly they are as yet extending their product offering, venturing into new geographic markets, developing the general market and pulling in first-time shoppers while guarding their piece of the overall industry against forceful contenders. BCG Matrix ,atrix known as the growth-share matrix is used by organizations to classify their business units or products into 4 different categories: These products are the money churners for the company and require very low investments to sustain their leadership and profitability in the market.

Feedback Privacy Policy Feedback.